The foundations of Turkey’s leading established brand Lassa were laid back in 1974.
Founded by the Sabancı Group of Companies and partners, Lassa was renamed Brisa ten years after starting production in 1978, after becoming a joint venture partner with Japanese giant Bridgestone Corporation. Today Lassa Tyres are produced with Brisa’s latest technology and Research and Development studies.
The world goes round on Lassa tyres
The company behind the Lassa brand Brisa is one of Europe’s largest tyre producers with its two factories, İzmit & Aksaray. Dedicated to the production of top-quality Lassa Tyres, Brisa manufactures at rigorous standards of quality control. Lassa Tyres is an ambitious worldwide brand that is gearing up to grow further in international markets with the expertise of undisputable leadership position in Turkish tyre market. Lassa manufactures passenger, SUV, light truck, truck, bus, agriculture and off the road tyres in 2 plants –500.000m2’s of covered area in which every 2.5 seconds 1 tyre is produced. Brisa distributes Lassa Tyres, over 80 countries worldwide through an impressive distributor network and through distributors who are specially selected for their location, logistics and experience.
Lassa is dedicated to top quality.
Lassa, in line with the needs of domestic and international markets, provides products which are approved by independent testing institutions, and whose quality has been certified with many awards. Lassa Tyres, which earned the National Quality Award (1993) and European Quality Grand Prize (1996), are approved by the German certifying institution TÜV SÜD. Lassa Tyres are used in confidence by consumers only after reaching the marketplace after passing detailed safety tests.
Lassa tyres are turning for customer satisfaction
One of the main characteristics that make Lassa a leading producer is the perfect service provided to the customers. To combine the best product with the best service is the top priority in Lassa’s corporate philosophy. Today Lassa maintains its status as the fastest and the most reliable brand through the sales and aftersales common services.
Mission
To provide superior values to society through sustainable growth
Vision
To create the best journey ahead.
Corporate Values
Safety, innovation, customer orientation, teamwork, business excellence and sustainability.
